Why Calling Prospects and Past Customers Doesn’t Work Anymore—and 4 Smarter Ways to Win Business Today
Still cold-calling leads and checking in on past customers? You’re not alone—but you’re probably frustrated. Buyers today don’t want interruptions, they want answers. Here’s how manufacturing businesses can actually win work now—without chasing people down. Just the other day, my friend Mike’s teenage son asked him, “Dad, why do those weird numbers always keep calling…