How Manufacturers Can Unlock New Revenue by Selling Direct to Consumers — Without Losing Their Minds or Money
Selling only to contractors and businesses can feel safe and straightforward, but it leaves money on the table. Expanding your reach to homeowners and DIYers can create fresh revenue streams and help smooth out production ups and downs. The key is doing it smart—streamlining operations, mastering ecommerce, and delivering great service without building costly sales…